Mohegan Sun Casino already uses artificial intelligence (AI) to monitor its slots and tabletop games, but it plans to implement the technology to generate more personalized marketing pitches.
The Mohegan Sun is owned and operated by the Mohegan tribe and is located along the banks of the Thames River in Uncasville, Connecticut. It is a mega-center for entertainment and tourism that houses the Northeast’s largest ballroom, retail shopping centers, and the Connecticut Sun, a women’s NBA team, alongside its casino.
As one of the two Connecticut local casinos, the Mohegan Sun hosts all sorts of gaming options, including blackjack, roulette, craps, poker, baccarat, and slots gambling. There is also an on-site racebook that broadcasts live horse and greyhound dog racing simulcasts from around the globe.
While Mohegan Sun has shown a willingness to adapt to new technologies, the latest marketing scheme is already raising concerns. California-based Gaming Analytics developed a new system for gathering personalized ad data. They claim their technology can recommend promotions or other marketing materials for the casino’s frequent players. Some critics have criticized the timing of the new practice as gaming reports indicate a rise in addictive gambling in Connecticut.
Mohegan’s president and chief operating officer, Ray Pineault, stated, “Understanding guest behavior creates greater efficiency for our team. In my mind, it creates greater guest satisfaction because we’re getting you offers, bringing you information, and getting what you want when you want it and can use it.”
Do Online Casinos Use AI Technology?
No online casinos have implemented AI technology into their game rooms. However, the backbone of all online casino games is random number generators (RNGs). While different, RNGs utilize number generators to deliver the randomness of specific slot pulls, video poker hands, and wheel spins. While it is likely that some AI is used for online customer service problems, there is always a way to contact an actual representative.
Does The Future Of Gaming Include AI?
Yes, gaming is expected to rely heavily on AI technologies in the future to create more personalized experiences. For casino gaming, AI dealers and competitors will likely integrate it into the user experience. As technology grows, there is no telling what could become in the future, but with the AI revolution, it is a safe bet to say that it is here to stay.
Online casinos open to players 18 and older often utilize new technologies in their gaming software to enhance their players’ experience. While it will be up to the gaming developers to embrace AI in the future, it is a sure bet that the user experience will soon elevate for online players.